Maps & Data


Welcome to our Demographics page! Here, we feature the exclusive "Economic Overview" report for the area surrounding the Alliance partners. This reports does a great job at offering a detailed glimpse into the economic dynamics of our region. It also synthesizes a variety of critical economic indicators, from demographic shifts to employment patterns, industry-specific trends, and beyond. Leveraging the most current data sources, including the American Community Survey and recent economic assessments, we bring you an all-encompassing view of the region's economic vitality and future prospects. Dive into this report for an authoritative and comprehensive analysis of what drives our region's economy.

Discover the vibrant and diverse Greater Jackson Alliance territory. Below are key demographic insights showcasing our community’s potential for growth and opportunity. Ideal for businesses and individuals, our area offers unique advantages. Explore what makes the Greater Jackson area an exceptional place to invest and develop. For an in-depth analysis of the Jackson MS MSA please click here.

Here is a quick summary of the reports below:

Demographic Profile:

  • Population of the GJA Partners region is 540,213, based on American Community Survey data for 2017-2021.
  • Median household income is $59,667, and the median house value is $167,707.

Employment Trends:

  • Total employment in the region as of 2023Q2 is 276,619, with a 2.0% increase over the year.

Unemployment Rate:

  • The unemployment rate was 2.8% as of September 2023, lower than the national rate of 3.6%. (MDES)

Wage Trends:

  • Average annual wages in the GJA Partners region were $52,745 as of 2023Q2, with a 4.9% increase over the previous year.

Cost of Living Index:

  • The cost of living in the GJA Partners region is 12.4% lower than the U.S. average.

Industry Snapshot:

  • The largest sector is Health Care and Social Assistance, employing 48,665 workers. The sectors with the largest Location Quotients (LQ) are Transportation and Warehousing (LQ = 1.31), Public Administration (1.28), and Health Care and Social Assistance (1.22).

Occupation Snapshot:

  • The largest occupation group is Office and Administrative Support Occupations with 34,031 workers. The highest average wages per worker are in Management Occupations ($93,000).

Industry Clusters:

  • The region’s most concentrated industry cluster is Auto/Auto-related with a location quotient of 1.85, employing 8,558 workers.

Education Levels:

  • Projected employment contraction over the next ten years in occupations typically requiring a postgraduate degree is 0.4% per year.

Gross Domestic Product (GDP):

  • In 2022, the nominal GDP of the GJA Partners expanded by 8.2%, following a growth of 6.0% in 2021, reaching a total of $33,166,313,000.

Demographic Profile